204: Transforming Your Business with Outsourcing with Bev Feldman


Bev Feldman

Love your business but hate dealing with your email marketing platform? Then you need Bev Feldman of Your Personal Tech Fairy. Bev helps service-based solopreneurs to build seamless automations on ConvertKit so that you can save time, have energy to help your clients, and increase opportunities to earn money from your business without using icky-feeling marketing techniques.  Bev loves geeking out on technology, getting online platforms to fit together like a puzzle so that you can nurture relationships through email while you focus your time & energy on the parts of the business that light you up.

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Episode Summary

Transforming Your Business with Outsourcing with Bev Feldman

This episode Rachel hosts Bev Feldman, whom she calls a “personal tech fairy.” Bev is a ConvertKit expert. The main focus is Bev’s career change and how it’s transformed her personal and career lives.  To kick things off, Bev tells Rachel about the challenges she faced running a product-based business making and selling jewelry and being a new mother at the same time. She was able to harness her creativity and love for interacting with people into starting a blog on Eco-friendly living. As Bev tells it, the blog was successful and was much more aligned with her values, so she was able to sell off her remaining jewelry and focus on that. Host and guest then discuss the relief and sense of purpose that come with a rewarding career, as opposed to doing things for your business that feel like chores. The topic of conversation shifts next to ConvertKit, and Bev explains to Rachel that early on despite the difficulties she enjoyed the problem-solving that went into figuring out how to get the system to run smoothly for her business. This naturally leads to the topic of outsourcing, and Bev refers to the importance of finding someone who is excited by the challenge that you hand them and who doesn’t look back to you to solve the problem. The ideal person, according to Bev, will “lean into that challenge on your behalf and do it better.” She stresses the importance of creativity in solving these problems as well as it being a good fit. Rachel follows  up by asking what, exactly, Bev chooses to outsource, and Bev says she mainly uses outsourcing to maintain her social media presence, posting images, writing copies, and such. She describes her decision to outsource this aspect of her business as “amazing.” Bev again uses the word “relief” to describe the feeling that she is left with from being able to “lean into the parts” of her business she enjoys and having an “overall better Instagram experience.”  The conversation rounds out with Bev informing Rachel that she plans on ‘outsourcing’ some of her household tasks so she can be more mentally present with her kids and focus her energies where she is the best and where she feels most fulfilled. 

Thanks for listening, and be sure to check back next week for another episode of Rachel’s interview series!

Episode Resources

Connect with Bev Feldman
Website: https://yourpersonaltechfairy.com/  

Get your free ConvertKit Opt-in Optimizer: https://yourpersonaltechfairy.com/email-service-provider-guide/

Further Reading

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Episode Credits and Disclaimers

This episode is sponsored by Check Off Your List. Learn more about how our back-office support services can help you meet your business goals at CheckOffYourList.com

Music: The Smell Of Success by Shane Ivers – https://www.silvermansound.com