Alissa DeRouchie
Alissa DeRouchie

Call To Action CTAs

Increase Website Traffic & Sales with Call-to-Action (CTA)

In the dynamic world of digital marketing, a Call-to-Action (CTA) is more than just a button or line of text. As a compelling directive, the CTA emphasizes your marketing messages and guides website visitors toward a desired action. The CTA is the magical ingredient that can significantly enhance your website’s performance. A good CTA transforms your website into an interactive space. It motivates customers to actively engage and go beyond mere browsing. The Power of CTAs Calls to action (CTAs) possess significant influence in engaging visitors and compelling them to take action. For a seamless user experience, use CTAs to …

Christy Jackson

I have a strong background in many administrative and accounting aspects of small business. I find it rewarding to step in and handle the tasks that are taking focus away from the big picture. I am detail oriented and enjoy the more focused aspects of business. I truly appreciate working with a team to better implement day to day tasks. I will work hard behind the scenes so you and your business can shine.

Customer Retention Metrics

Unwrap Success: Holiday Gifting Bolsters Customer Retention Metrics!

In business, using holiday gifting is crucial for increasing customer retention metrics and success in a fast-paced world. It is important to recognize the power of holiday gifting as a tool. By utilizing this strategy, businesses can retain customers and thrive in today’s fast-paced environment. Carefully chosen holiday gifts convey appreciation and strengthen the customer relationship. Customer retention is the gift that keeps on giving to businesses. Thoughtful gifting builds long-term relationships, fosters loyalty, encourages repeat business, and promotes brand advocacy. As the age-old saying goes, “It’s cheaper to keep a customer than to make a new one.” It’s not …

MAGIC Health Insurance Solutions

Check Off Your List has done an awesome job! As with most small businesses, we “wear lots of hats” and are “going in a thousand different directions.” In the midst of all our busyness, COYL is a much needed source of consistency. Recently, we asked for help with some other projects, and COYL jumped right in and started working on them. Our bookkeeper is incredibly talented, with skills beyond just bookkeeping, and is an instrumental addition to our team and company.

Deep Dive Into Operational Efficiency

A Deep Dive into Operational Efficiency

Have you heard of the term “Jack-of-all-trades”? This term is an old saying praising people who have many skills and knowledge. We consider these individuals impressive and versatile, capable of handling various tasks and responsibilities with ease. However, relying solely on Jack-of-all-trades for operational efficiency can hinder productivity and efficiency. Utilizing one person for multiple roles leads to burnout. Trying to catch a fish with a lasso is funny but not very effective. If you expect your team to be good at many things, they won’t be able to focus on one thing. As a result, they won’t become experts …