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Marketing

The Importance of a Testimonial

Marketing is hard.  Marketing can be expensive.  But what if I told you that one of the best marketing tools you could ever have is free? That marketing tool is a little thing called a testimonial.  What is a Testimonial? Testimonials are an unbiased and honest look into you and your business, and they are single-handedly the best way to establish credibility. Testimonials aren’t some big, expensive marketing campaign that’s been finessed and built- they are a real look into someone’s experience with your company, brand, and product. Why is a Testimonial So Important? Testimonials create something called social proof, but wait,- what is social proof? Social proof (also

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