The Importance of a Testimonial
Marketing is hard. Marketing can be expensive. But what if I told you that one of the best marketing tools you could ever have is free? That marketing tool is a little thing called a testimonial. What is a Testimonial? Testimonials are an unbiased and honest look into you and your business, and they are single-handedly the best way to establish credibility. Testimonials aren’t some big, expensive marketing campaign that’s been finessed and built- they are a real look into someone’s experience with your company, brand, and product. Why is a Testimonial So Important? Testimonials create something called social proof, but wait,- what is social proof? Social proof (also